Marketing :
Pride, William M.
Marketing : basic concepts and decisions / William M. Pride and O. C. Ferrell - 3rd ed. - Dallas : Houghton Mifflin, c1983. - xxvi,735 p. : ill. ; 23 cm.
Includes index.
0395329051
Marketing
HF5415 / .P658 1983
658.8 / P947m
Marketing : basic concepts and decisions / William M. Pride and O. C. Ferrell - 3rd ed. - Dallas : Houghton Mifflin, c1983. - xxvi,735 p. : ill. ; 23 cm.
Includes index.
0395329051
Marketing
HF5415 / .P658 1983
658.8 / P947m