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Marketing management :

Kotler, Philip

Marketing management : analysis, planning, implementation and contral / Philip Kotler - 7th ed. - New Jersey : Prentice-Hall, c1991. - xxvi, 756 p. : ill. ; 25 cm.

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LC Class. No.: HF5415.13 / .K64 1991

Dewey Class. No.: 658.8 / K87m

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Marketing management :