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Advertising management :

Mohan, Manendra

Advertising management : concept and cases / Manendra Mohan - New Delhi : Tata McGraw-Hill, c1997. - xi, 418 p. : ill. ; 25 cm.

ISBN: 0074517805

LCCN:

Subjects--Topical Terms:
Advertising

LC Class. No.: HF5823 / .A13 1997

Dewey Class. No.: 659.1 / M697a

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Advertising management :