Marketing :
Pride, William M.
Marketing : basic concepts and decisions / William M. Pride and O. C. Ferrell - 5th ed. - New Jersey : Houghton Mifflin, c1987. - xxx, 766 p. ; ill. ; 23 cm.
0395357101
Marketing
HF5415 / .P658 1987
658.8 / P947m
Marketing : basic concepts and decisions / William M. Pride and O. C. Ferrell - 5th ed. - New Jersey : Houghton Mifflin, c1987. - xxx, 766 p. ; ill. ; 23 cm.
0395357101
Marketing
HF5415 / .P658 1987
658.8 / P947m