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Research for marketing decisions /

Green, Paul E.

Research for marketing decisions / Paul E. Green, Donald S. Tull and Gerald Albaum - 5th ed. - New Delhi : Prentice Hall of india, c1998. - xii, 784 p. : ill. ; 25 cm.

ISBN: 8120307577

LCCN:

Subjects--Topical Terms:
Marketing
Research
Decision making

LC Class. No.: HF5415.2 / .G68 1998

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Research for marketing decisions /