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Consumer behavior /

Bennett, Peter D.

Consumer behavior / Peter D. Bennett and Harold H. Kassarjian - New Delhi : Prentice Hall, c1996. - x,134 p. : ill., figs., tabs. ; 22 cm. - Foundations of marketing series .

ISBN: 8120301722

LCCN:

Subjects--Topical Terms:
Consumer behavior
Management

LC Class. No.: HC79 / .C6B43 1996

Dewey Class. No.: 658.8342 / B472c

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Consumer behavior /