Marketing research :
Tull, Donald S.
Marketing research : measurement & method / Donald S. Tull and Del I. Hawkins - 6th ed. - New Delhi : Prentice-Hall of india, c1998. - xviii, 86 p. : ill. ; 24 cm.
8120309618
Marketing research
Marketing
HF5415.2 / .M3555 1998
658.83 / T918m
Marketing research : measurement & method / Donald S. Tull and Del I. Hawkins - 6th ed. - New Delhi : Prentice-Hall of india, c1998. - xviii, 86 p. : ill. ; 24 cm.
8120309618
Marketing research
Marketing
HF5415.2 / .M3555 1998
658.83 / T918m