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Marketing management :

Kotler, Philip

Marketing management : analysis, planning, implementation and control / Philip Kotler - 9th ed. - New Delhi : Prentice-Hall, c1998. - xxxviii, 789 p. : ill. ; 26 cm.

ISBN: 8120311787

LCCN:

Subjects--Topical Terms:
Marketing
Business
Management

LC Class. No.: HF5415.13 / .K64 1997

Dewey Class. No.: 658.8 / K87m

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Marketing management :