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Principles of marketing /

Kotler, Philip

Principles of marketing / Philip Kotler and Gary Armstrong - 7th ed. - New Delhi : Prentice-Hall of India, c1996. - xvii, 712+ p. : ill. ; 28 cm.

ISBN: 8120310772

LCCN:

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .K636 1996

Dewey Class. No.: 658.8 / K87p

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Principles of marketing /