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Marketing :

Kotler, Philip

Marketing : an introduction / Philip Kotler and Gary Armstrong - 4th ed. - New Jersey : Prentic-Hall, c1996. - xxix, 585 p. : ill. ; 26 cm.

ISBN: 0132527103

LCCN:

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .K625 1996

Dewey Class. No.: 658.8 / K87m

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Marketing :