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International business strategy /

Ketelhohn, Werner

International business strategy / Werner Ketelhöhn. - Oxford : Butterworth Heinemann, c1993. - xii, 210 p. : ill. ; 24 cm. - B H contemporary business series .

Includes bibliographical references (p. [202]-206) and index.

ISBN: 0750606452 9780750606455

Subjects--Topical Terms:
International business enterprises--Management.
Strategic planning.

LC Class. No.: HD62.4 / .K48 1993

Dewey Class. No.: 658.4 / K43i

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International business strategy /