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Advertising communications and promotion management /

Rossiter, John R.

Advertising communications and promotion management / John R. Rossiter and Larry Percy - 2nd ed. - Boulder : McGraw-Hill, c1997. - xvi, 640 p. ; ill. ; 26 cm.

ISBN:

LCCN:

Subjects--Topical Terms:
Advertising
Communication in marketing
Marketing

LC Class. No.: HF5821 / .A293 1997

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