North South University Library OPACDriving brand value :
Duncan, Tom
Driving brand value : using integrated marketing to manage profitable stake holder relationships / Tom Duncan and Sandra Moriarty - New York : McGraw-Hill, c1997. - xix, 284 p. ; 23 cm.
0786308222
Marketing
Management
Corporate image
HF5415.13 / .D845 1997
658.8 / D911
Driving brand value : using integrated marketing to manage profitable stake holder relationships / Tom Duncan and Sandra Moriarty - New York : McGraw-Hill, c1997. - xix, 284 p. ; 23 cm.
0786308222
Marketing
Management
Corporate image
HF5415.13 / .D845 1997
658.8 / D911