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Advertising management /

Batra, Rajeev

Advertising management / Rajeev Batra, John G. Myers and David A. Aaker - 5th ed. - New Delhi : Prentice-Hall, c1998. - xiv, 754 p. : ill. ; 23 cm.

ISBN: 8120312198

LCCN:

Subjects--Topical Terms:
Adverting

LC Class. No.: HF5823 / .A13 1998

Dewey Class. No.: 659.1 / B334a

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Advertising management /