North South University Library OPACServices marketing /
Zeithaml, Valarie A.
Services marketing / Valarie A. Zeithaml and Mary Jo Bitner. - New York : McGraw-Hill, c1996. - xx, 700 p. : ill., figs., tabs. ; 25 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and index.
0070782504
Service industries--Marketing.
Customer services.
Marketing
HD9980.5 / .Z45 1996
658.8 / Z48s
Services marketing / Valarie A. Zeithaml and Mary Jo Bitner. - New York : McGraw-Hill, c1996. - xx, 700 p. : ill., figs., tabs. ; 25 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and index.
0070782504
Service industries--Marketing.
Customer services.
Marketing
HD9980.5 / .Z45 1996
658.8 / Z48s