North South University Library OPACThe market research toolbox :
McQuarrie, Edward F.
The market research toolbox : a concise guide for beginners / Edward F. McQuarrie - London : Sage Publications, c1996. - xviii,154 p. : ill., figs., tabs. ; 23 cm.
Includes index.
0803958579
Marketing research
Methodology Marketing
HF5415.2 / .M383 1996
658.83 / M478m
The market research toolbox : a concise guide for beginners / Edward F. McQuarrie - London : Sage Publications, c1996. - xviii,154 p. : ill., figs., tabs. ; 23 cm.
Includes index.
0803958579
Marketing research
Methodology Marketing
HF5415.2 / .M383 1996
658.83 / M478m