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Marketing in a multicultural world :

Marketing in a multicultural world : ethnicity, nationalism and cultural identity / edited by Janeen Arnold Costa and Gary J. Bamossy - London : Sage, c1995. - ix,341 p. : ill., figs. ; 23 cm.

Includes index.

ISBN: 0803953275

LCCN:

Subjects--Topical Terms:
Marketing
Social aspects Consumer behavior Ethnicity
Cross-cultural studies Intercultural communication

LC Class. No.: HF5415.122 / .M424 1995

Dewey Class. No.: 658.8384 / M345

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Marketing in a multicultural world :