Normal view MARC view ISBD view

Direct marketing :

McDonald, William J.

Direct marketing : an integrated approach / William J. McDonald - Boston : Inwin/McGraw Hill, c1998. - xviii, 532 p. ; ill. ; 23 cm. - Irwin/McGraw-Hill series in marketing .

ISBN: 0256197830

LCCN:

Subjects--Topical Terms:
Direct marketing
Direct marketing
Case studies

LC Class. No.: HF415.126 / .M395 1998

Dewey Class. No.: 658.84 / M478d

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

North South University Library OPAC

Direct marketing :