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Direct marketing :

McDonald, William J

Direct marketing : an integrated approach / William J McDonald - Boston : Inwin/McGraw Hill, c1998. - xviii,534 p. : ill. ; 24 cm.

ISBN: 0256197830

LCCN:

Subjects--Topical Terms:
Direct marketing
Direct marketing
Case studies

LC Class. No.: HF415.126 / .M395 1998

Dewey Class. No.: 658.84 / M478d

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Direct marketing :