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Marketing management /

Bagozzi, Richard P.

Marketing management / Richard P. Bagozzi, Jose Antonio Rosa and Kirti Sawhney Celly - New Jersey : Prentice Hall, c1998. - xxv,718 p. : ill. ; 25 cm.

ISBN: 0023051620

LCCN:

Subjects--Topical Terms:
Arketing
Management

LC Class. No.: HF5415.13 / .M35223 1998

Dewey Class. No.: 658.5 / B148m

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