Applications in basic marketing :
Perreault, William D.
Applications in basic marketing : clippings form the popular business press / William D. Perreault and E. Jerome McCarthy - Boston : McGraw Hill, c1990. - vii, 227 p. : ill. ; 24 cm.
0256270554
Marketing management
HF5410 / .A67 1990
658.8 / P455a
Applications in basic marketing : clippings form the popular business press / William D. Perreault and E. Jerome McCarthy - Boston : McGraw Hill, c1990. - vii, 227 p. : ill. ; 24 cm.
0256270554
Marketing management
HF5410 / .A67 1990
658.8 / P455a