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Essentials of marketing :

McCarthy, E. Jerome

Essentials of marketing : a global managerial approach / E. Jerome McCarthy and William D. Perreault - 6th ed. - Illinois : IRWIN, c1994. - xxiii, 552 p. : ill. ; 24 cm. - Irwin series in marketing .

ISBN: 0256127468

LCCN:

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .M378 1994

Dewey Class. No.: 658.8 / M478e

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Essentials of marketing :