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Exploring marketing research /

Zikmund, William G.

Exploring marketing research / William G. Zikmund - 5th ed. - Fortworth : Dryden Press, c1994. - xxiv,818 p. : ill. ; 23 cm.

Includes index.

ISBN:

LCCN:

Subjects--Topical Terms:
Marketing
Research

LC Class. No.: HF5415.2 / .Z54 1994

Dewey Class. No.: 658.83 / Z68e

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Exploring marketing research /