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Marketing research /

Burns, Alvin C.

Marketing research / Alvin C. Burns and Ronald F. Bush - 2nd ed. - New Jersey : Prentice Hall, c1998. - xxi, 638 p. : ill. ; 25 cm. + 1 computer disc (CD ; 3/4 in.)

Subjects--Topical Terms:
Marketing
Research

LC Class. No.: HF5415.2 / .B779 1998

Dewey Class. No.: 658.83 / B967m

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Marketing research /