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Essentials of marketing /

McCarthy, E. Jerome

Essentials of marketing / E. Jerome McCarthy and William D. Perreault - 5th ed. - Boston : Irwin, c1991. - viii, 526 p. ; ill. ; 24 cm.

ISBN: 0256093237

LCCN:

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .M378 1991

Dewey Class. No.: 658.8 / M123e

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