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Contamporary advertising /

Arens, William F.

Contamporary advertising / William F. Arens - Boston : Mcgraw Hill, c1999. - xxxii, 569 p. ; ill. ; 27 cm.

ISBN: 0256262535

LCCN:

Subjects--Topical Terms:
Advertising

LC Class. No.: HF5821B62 / . 1999

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Contamporary advertising /