Strategic marketing management :
Wilson, Richard M. S.
Strategic marketing management : planning, implementation and control / Richard M. S. Wilson and Colin Gilligan - 2nd ed. - New Delhi : Viva Books, c1999. - xx, 827 p. ; ill. ; 29 cm.
8176490709
Marketing
Management
HF5415.13 / .W547 1999
658.802 / W752s
Strategic marketing management : planning, implementation and control / Richard M. S. Wilson and Colin Gilligan - 2nd ed. - New Delhi : Viva Books, c1999. - xx, 827 p. ; ill. ; 29 cm.
8176490709
Marketing
Management
HF5415.13 / .W547 1999
658.802 / W752s