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Strategic marketing management :

Wilson, Richard M. S.

Strategic marketing management : planning, implementation and control / Richard M. S. Wilson, Colin Gilligan and David J. Pearson - New Delhi : Viva Books, c1996. - xx, 644 p. : ill. ; 28 cm.

ISBN: 8185617597

LCCN:

Subjects--Topical Terms:
Marketing
Management

LC Class. No.: HF5415.13 / .W547 1996

Dewey Class. No.: 658.802 / W752s

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Strategic marketing management :