North South University Library OPAC

International and global marketing :

International and global marketing : concepts and cases / International & global marketing [edited by] Taylor W. Meloan, John L. Graham. - Boston : Irwin/McGraw Hill, c1997. - xvi, 439 p. : ill. ; 24 cm. - The Irwin/McGraw-Hill series in marketing .

Includes bibliographical references.

0256218943


Export marketing.
Export marketing--Case studies.

HF1416 / .I58 1997
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