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Managing services : marketing operations and human resources /

Lovelock, Christopher H.

Managing services : marketing operations and human resources / Christopher H. Lovelock. - New Jersey : Prentice Hall, c1988. - xvii, 41 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0135513839

Subjects--Topical Terms:
Service industries--Management

LC Class. No.: HD9980.5 / .L68 1988

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Managing services : marketing operations and human resources /