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Contemporary advetising /

Arens, William F.

Contemporary advetising / William F. Arens - 7th ed. - Boston : McGraw Hill, c1999. - xxxii,570 p. : ill. ; 24 cm.

ISBN: 0256262535

LCCN:

Subjects--Topical Terms:
Advertistng

LC Class. No.: HF5821 / .B62 1999

Dewey Class. No.: 659.1 / A681c

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Contemporary advetising /