North South University Library OPACInternational marketing /
Cateora, Philip R.
International marketing / Philip R. Cateora. - 9th ed. - Chicago : Irwin/McGraw-Hill, c1997. - xxiii, 772 p. : ill. ; 26 cm. - The Irwin series in marketing .
Includes bibliographical references and indexes.
0256206821
Export marketing
International business enterprises.
HF1009.5 / .C38 1997
International marketing / Philip R. Cateora. - 9th ed. - Chicago : Irwin/McGraw-Hill, c1997. - xxiii, 772 p. : ill. ; 26 cm. - The Irwin series in marketing .
Includes bibliographical references and indexes.
0256206821
Export marketing
International business enterprises.
HF1009.5 / .C38 1997