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Strategic marketing /

Cravens, David W.

Strategic marketing / David W. Cravens - 5th ed. - Boston : Irwin McGraw-Hill, c1997. - xviii, 670 p. ; ill. ; 24 cm.

Includes index.

ISBN: 0256214387

LCCN:

Subjects--Topical Terms:
Marketing
Decision making Markeing
Management

LC Class. No.: HF5415.135 / .C72 1997

Dewey Class. No.: 658.802 / C898s

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