Basic marketing :
Perreault, William D.
Basic marketing : a global managerial approach / William D. Perreault and E. Jerome McCarthy - 13th ed. - Boston : Irwin/McGraw-Hill, c1999. - xxiv, 831 p. : ill. ; 27 cm.
0256209829
Marketing management
Management
Sales management
HF5415.13 / .M369 1999
658.8 / P455b
Basic marketing : a global managerial approach / William D. Perreault and E. Jerome McCarthy - 13th ed. - Boston : Irwin/McGraw-Hill, c1999. - xxiv, 831 p. : ill. ; 27 cm.
0256209829
Marketing management
Management
Sales management
HF5415.13 / .M369 1999
658.8 / P455b