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Strategic marketing management cases /

Cravens, David W.

Strategic marketing management cases / David W. Cravens and Charles W. Lamb - Boston : Irwin/McGraw-Hill, c1999. - xxviii,624 p. : ill. ; 24 cm.

ISBN: 0256261253

LCCN:

Subjects--Topical Terms:
Marketing case studies

LC Class. No.: HF5415 / .C6944 1999

Dewey Class. No.: 658.802 / C898s

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Strategic marketing management cases /