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Marketing /

Zikmund, William G.

Marketing / William G. Zikmund and Michael DAmico - 5th ed. - New York : Westview, c1996. - xxiii, 784 p. : ill. ; 25 cm.

ISBN: 0314062149

LCCN:

Subjects--Topical Terms:
Marketing
Sales management

LC Class. No.: HF5415 / .2 1996

Dewey Class. No.: 658.8 / Z68m

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