Exploring marketing research /
Zikmund, William G.
Exploring marketing research / William G. Zikmund - 7th ed. - Fort Worth : Dryden Press, c2000. - xxxiii, 812 p. : ill. ; 29 cm. - The Dryden Press series in marketing .
Includes index.
0030262186
Marketing
Research
Sales management
HF5415.2 / .Z54 2000
658.83 / Z68e
Exploring marketing research / William G. Zikmund - 7th ed. - Fort Worth : Dryden Press, c2000. - xxxiii, 812 p. : ill. ; 29 cm. - The Dryden Press series in marketing .
Includes index.
0030262186
Marketing
Research
Sales management
HF5415.2 / .Z54 2000
658.83 / Z68e