North South University Library OPACFundamentals of marketing /
Stanton, William J.
Fundamentals of marketing / William J. Stanton, Michael J. Etzel and Bruce J. Walker - 9th ed. - New York : McGraw-Hill, c1991. - xxxiii,668 p. : ill. ; 24 cm.
Includes index.
0070609527
Marketing
Price determination
Promotioal program
HF5438 / .S745 1991
658.8 / S792f
Fundamentals of marketing / William J. Stanton, Michael J. Etzel and Bruce J. Walker - 9th ed. - New York : McGraw-Hill, c1991. - xxxiii,668 p. : ill. ; 24 cm.
Includes index.
0070609527
Marketing
Price determination
Promotioal program
HF5438 / .S745 1991
658.8 / S792f