Basic marketing :
McCarthy, E. Jerome
Basic marketing : a global-managerial approach / E. Jerome McCarthy and William D. Perreault - 11th ed. - Illinois : Irwin, c1993. - xxii,770 p. : ill. ; 26 cm.
Includes index.
0256134634
Marketing
Sales marketing
HF5415.13 / .M369 1993
658.8 / M478a
Basic marketing : a global-managerial approach / E. Jerome McCarthy and William D. Perreault - 11th ed. - Illinois : Irwin, c1993. - xxii,770 p. : ill. ; 26 cm.
Includes index.
0256134634
Marketing
Sales marketing
HF5415.13 / .M369 1993
658.8 / M478a