Marketing management :
Quelch, John A.
Marketing management : test and cases / John A. Quelch, Robert J. Dolan and Thomas J. Kosnik - Homewood, IL : Irwin, c1993. - xiii,848 p. : ill. ; 27 cm.
Includes index.
0256134693
Marketing
Management
Marketing management
HF5415.13 / .Q45 1993
658.8
Marketing management : test and cases / John A. Quelch, Robert J. Dolan and Thomas J. Kosnik - Homewood, IL : Irwin, c1993. - xiii,848 p. : ill. ; 27 cm.
Includes index.
0256134693
Marketing
Management
Marketing management
HF5415.13 / .Q45 1993
658.8