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International marketing /

Terpstra, Vern 1927-2013

International marketing / Vern Terpstra and Ravi Sarathy. - 7th ed. - Fort Worth : Dryden Press, c1997. - xxi, 968 p. : ill. ; 25 cm.

includes index

ISBN: 0030180228

Subjects--Topical Terms:
International marketing

LC Class. No.: HF1416 / .T48 1997

Dewey Class. No.: 658.8 / T322i

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International marketing /