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Marketing management /

Winer, Russell S.

Marketing management / Russell S. Winer - New Jersey : Prentice Hall, c1999. - xxiv,551 p. : ill. ; 24 cm.

Includes index.

ISBN: 0321046560

LCCN:

Subjects--Topical Terms:
Marketing mamagement
Customer relationship management

LC Class. No.: HF5415.13 / .W5476 1999

Dewey Class. No.: 658.8 / W767m

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