Strategic marketing problems :
Kerin, Roger A.
Strategic marketing problems : cases and comments / Roger A. Kerin and Robert A. Peterson - 8th ed. - New Jersey : Prentice Hall, c1997. - xii,723 p. : ill. ; 29 cm.
0136328601
Marketing
Decision making
Marketing
HF5415.135 / .K47 1997
658.802 / K39s
Strategic marketing problems : cases and comments / Roger A. Kerin and Robert A. Peterson - 8th ed. - New Jersey : Prentice Hall, c1997. - xii,723 p. : ill. ; 29 cm.
0136328601
Marketing
Decision making
Marketing
HF5415.135 / .K47 1997
658.802 / K39s