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Principles of marketing :

Semenik, Richard J.

Principles of marketing : a global perspective / Richard J. Semenik and Gary J. Bamossy - Cincinnati : South-Western Publishing, c1993. - xxii,626 p. : ill. ; 24 cm.

Includes index.

ISBN: 0538817143

LCCN:

Subjects--Topical Terms:
Marketing
Management

LC Class. No.: HF5415.13 / .S437 1993

Dewey Class. No.: 658.8 / S471p

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Principles of marketing :