North South University Library OPACMarketing research :
Kinnear, Thomas C.
Marketing research : an applied approach / Thomas C. Kinnear and James R. Taylor - 3rd ed. - New York : McGraw-Hill, c1987. - xviii,718 p. : ill., figs. ; 24 cm.
Includes index.
0070347484
Marketing research
Marketing
Management
HF5415.2 / .K53 1987
658.83 / K51m
Marketing research : an applied approach / Thomas C. Kinnear and James R. Taylor - 3rd ed. - New York : McGraw-Hill, c1987. - xviii,718 p. : ill., figs. ; 24 cm.
Includes index.
0070347484
Marketing research
Marketing
Management
HF5415.2 / .K53 1987
658.83 / K51m