Marketing management :
Dalrymple, Douglas J.
Marketing management : text and cases / Douglas J. Dalrymple and Leonard J. Parsons - 6th ed. - New York : John Wiley & Sons, c1995. - x, 984 p. ; ill. ; 24 cm. - Wiley series in management .
0471600024
Marketing
Management
Marketing
HF5415.13 / .D32 1995
658.8 / D151m
Marketing management : text and cases / Douglas J. Dalrymple and Leonard J. Parsons - 6th ed. - New York : John Wiley & Sons, c1995. - x, 984 p. ; ill. ; 24 cm. - Wiley series in management .
0471600024
Marketing
Management
Marketing
HF5415.13 / .D32 1995
658.8 / D151m