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Multinational marketing management : case and readings /

Buzzell, Robert D.

Multinational marketing management : case and readings / Robert D. Buzzell and John A. Quelch. - Massachusetts : Addison-Wesley, c1988. - x, 500 p. : ill. ; 24 cm.

Includes bibliography & index.

ISBN: 0201079968

Subjects--Topical Terms:
Export marketing --Management
Export marketing--Management--Case studies

LC Class. No.: HF1416 / .B89 1988

Dewey Class. No.: 657.848 / B991m

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Multinational marketing management : case and readings /