Consumer behavior :
Hawkins, Del I.
Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best and Kenneth A. Coney - 5th ed. - Homewood : Irwin, c1991. - xxii,833 p. : ill. ; 24 cm.
Includes index.
025607917X
Corporations
Finance
Corporate finance
HF5415.33 / .U6H38 1991
658.83420973 / H393c
Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best and Kenneth A. Coney - 5th ed. - Homewood : Irwin, c1991. - xxii,833 p. : ill. ; 24 cm.
Includes index.
025607917X
Corporations
Finance
Corporate finance
HF5415.33 / .U6H38 1991
658.83420973 / H393c