Consumer behavior :
Loudon, David L.
Consumer behavior : concepts & applications / David L. Loudon and Albert J. Della Bitta - 4th ed. - New York : McGraw-Hill, c1993. - xxiii, 788 p. : ill. ; 24 cm.
070387672
Consumer behavior
Social groups
Information processing
HF5415.32 / .L677 1993
658.834 / L886c
Consumer behavior : concepts & applications / David L. Loudon and Albert J. Della Bitta - 4th ed. - New York : McGraw-Hill, c1993. - xxiii, 788 p. : ill. ; 24 cm.
070387672
Consumer behavior
Social groups
Information processing
HF5415.32 / .L677 1993
658.834 / L886c