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International marketing : planning and practice /

Samli, A. Coskun

International marketing : planning and practice / A. Coskun Samli, Richard Still and John S. Hill. - New York : Macmillan, c1993. - xxiii, 456 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 0024055506

Subjects--Topical Terms:
Export marketing--Management.--United States

LC Class. No.: HF1416.6 / .S26 1993

Dewey Class. No.: 658.848 / S187i

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International marketing : planning and practice /